Ice Rollers are very popular in Asia and parts of Europe but are only just gaining popularity in the United States. The Roller is a simple gadget – handheld device filled with water and gel. You just roll it across your face for a refreshing massage that instantly reduces puffiness, calms redness and firms the skin. Men can even use them after a close shave to eliminate burn and reduce redness. Check out the Skin Cool Ice Roller for $30, available on Amazon.