This season’s lit-from-within makeup totally channels Hollywood’s Golden Age.

Models strutted down the spring 2015 runways of Opening Ceremony and Rag & Bone wearing healthy, luminous skin. Meanwhile, beauty brands like Too Faced and Clinique are tapping into this trend with new foundation and bronzers that make it easy to recreate the looks that recall Rita Hayworth, Dorothy Dandridge and Marlene Dietrich.

As Becca Cosmetics style director Kerry Cole recently told The Huffington Post, there was more to those iconic complexions than just strategically placed face powder. Cinematographers used Vaseline to achieve a soft, dreamy aesthetic. Excerpt from Dana Oliver/The Huffington Post