- Neiman Marcus “Memory Mirrors” capture images and video to compare outfits side by side with 360-degree views.
- Crew, Shopbop and Zara are adding a TRY button to checkout that lets you order up to five items for free and try them on at home before buying!
- Beacon tracking technologies by Apple and Google, retailers can send you instant discount codes based on what you’re browsing in-store.
- Instagram’s Like2Buy lets you purchase items in your feed with a single click.
- Stitch Fit (subscription services) uses your Pinterest page to shop for you, sending outfits monthly based on your taste.
- COM: Thanks to visual search technology and real-time try-on capabilities, augmented reality apps like ShadeScout let you experiment with every color of lipstick, eyeshadow you name it, from more than 50 major beauty companies – from your smartphone! Take a photo of a color you love, then choose a brand. Similar hues comes up, which you can see on yourself with your front-facing camera!
How to Succeed as a Fashion Content Creator on Social Media
The world of fashion has been revolutionized by the rise of social media, opening up countless opportunities for aspiring fashion content creators. If you’re passionate
January 17, 2025
